Everything we have learned from sending a quarter-million personalized decks — distilled into twelve short chapters you can read in a coffee.
There is one number every salesperson should know about their decks. It is not the open rate. It is not the close rate. It is what we call "first-slide retention" — the percentage of recipients who scroll past slide one.
For 73% of decks we audit, that number sits below 38%. Which means roughly two-thirds of every "deck I sent" is, in practice, a single slide of attention. Most of what people think of as a "pitch" never gets watched.
That changes how you should design the first slide, the first sentence, and the first thirty seconds of voiceover. It also changes how you measure whether the deck "worked" at all…
Why your win rate stops scaling at 30%, and what changed in 2024.
Teach the receiver who you are before you teach them what you sell.
Every deck has 90 seconds of attention. Here is how to spend them.
How to design slides that hold up when 80% of the content is swapped.
Asking good questions in your interview without making it feel like one.
Why "AI-built" decks beat "designed-by-AI" — and what to put on screen.
Cookies, gates, and silence: what you owe the person watching.
The five behaviors in a viewer recording that predict a deal.
A decision tree, with examples from agency, B2B, and recruiting.
Three follow-ups that work. Twelve that don't.
How to price into a deck without scaring off the right buyer.
Operations, training, and the metric you actually want to move.
When we publish a new chapter or revise an existing one, we send the diff. No other emails.